It’s Not Just About Rates. It’s About Valuable Service.


In today’s world, we are surrounded by advertisements. And whatever the product is, advertising consistently drives price to hook new customers. But is that the best approach?

Think about advertising through the eyes of a consumer. I like to use the example of purchasing a new vehicle, which many of us can relate to. It can be stressful and time-consuming to search for a car that is reliable, safe and affordable. After you’ve researched online and know what you want, which dealership do you turn to?

It’s easy to be drawn toward the place offering the best price or the lowest loan rate, but rarely do we hear about the service and experience these companies offer when you choose them.