Every company faces the challenge of employee turnover. In the transportation industry, driver retention is one of the top challenges motor carriers face due in large part to an aging workforce and fewer new drivers entering the profession.

But do not lose sight of the fact that you cannot afford to lose other workers as well. The COVID-19 pandemic has employers struggling to adjust to an ever-changing job market. It is a job-seekers’ market, but motor carriers have been dealing with this reality since the driver shortage began.

Still, no one wants to lose good people, especially a quality driver. One way to avoid this and improve employee retention is by building relationships through coaching.