Ask the Safety Rep: How Can I Improve Driver Retention?

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Great question! Unfortunately, there’s not a magic pill to resolve this issue, but motor carriers would be wise to consider retention solutions from the driver’s perspective if they hope to remain competitive and limit the business interruptions caused by driver turnover. Below are the American Transportation Research Institute’s (ATRI) critical issues in the trucking industry for 2018; on this list, you can see that drivers and motor carriers do not share the same concerns. This difference in views is important to point out because if a motor carrier wants to attract and retain quality drivers, it needs to create a culture and work environment that addresses driver concerns.