Finding the right talent, especially drivers, is a challenge for all motor carriers. Competition is fierce, and with a driver shortage making finding good drivers even more difficult, motor carriers need to find creative ways to attract and retain drivers. One important aspect of the recruiting process is the image your company presents to prospective candidates. A motor carrier’s brand can differentiate itself from the competition and help itself land top talent. To do so, motor carriers should embrace technology. Drivers are using the internet, social media, and other means to do their homework on employers the same way motor carriers screen drivers. Below are four ways motor carriers can leverage technology to boost its recruiting efforts.