It is no secret that the trucking industry as a whole struggles with driver turnover. On average, drivers stay with their employers for only one year, and that turnover can cost a motor carrier approximately $8,200 each time a driver leaves, according to a recent study by McQuaig. Obviously, making a fair wage is important to drivers, but it may come as a surprise that not all drivers hop jobs for financial reasons. Even if the grass looks greener working for a competitor, company culture could be the root cause of driver dissatisfaction and turnover.