When a motor carrier starts seeing a trend in vehicle crashes, employee injuries, or even turnover, it is easy to look at the company’s culture as the cause and the cure.
All too often, senior leaders look to create the right environment in the hope that it will bring the results they seek. In truth, one cannot directly fix a culture. Culture change comes as the result of making operational changes, sometimes involving painful decisions that affect processes, procedures, personnel, and even the company’s leadership team.
